How Fleet Wraps Help Small Businesses Compete with Big Brands

Small businesses have to do everything they can to get the attention of consumers. Big businesses seem to have a bullhorn and endless funds to drown out their competition. This is why small businesses are starting to take advantage of every advertising opportunity they can find, and fleet vehicle wraps are increasing in popularity with small business owners. 

Fleet vehicle wraps establish a strong brand presence in a highly competitive market. In this blog, we’re going to discuss what fleet wraps are, how they benefit small businesses, and how you can use them to compete with the big brands. 

What Are Fleet Vehicle Wraps?

Fleet wraps are large, durable vinyl graphics or decals applied to the vehicles in your fleet. They display logos, text, and your branding colors. Fleet wraps are designed to be affixed to the exterior of a company’s vehicles. 

You can get partial or full wraps. It depends on your goals and the message you want to convey to the community. A professional vinyl wrap company will be able to help you figure all of that out. The purpose of fleet vehicle wraps is to be a mobile advertising platform for your small business. 

What are the Benefits of Fleet Wraps?

The benefits of wrapping your fleet with your brand messaging, logo, and colors are numerous. 

Cost-Effective Advertising

Advertising can be expensive, but you have a fleet of vehicles, each with two to three viable sides to promote your products and services. Fleet wraps are a one-time fee to extend the reach of your company as far as your fleet can travel. 

Increased Brand Recognition

Every vehicle in your fleet is a mobile billboard. So, when you send your employees out to deliver goods, deliver on promised services, run to the post office, or even when they are filling up the tank at the gas station, consumers in the area will have no choice but to see your logo and learn to recognize your business and its goals. 

Professional Appearance

Fleet wraps will enhance the overall image of your small business. Your vehicles will be uniform and be viewed as a team of service individuals who stand by their brand. When you look professional, the world pays attention. 

Protection

Vinyl wraps will add a layer of protection for the original paint job on your vehicle from things like the sun, scratches, chips, and more. When the wrap is removed, your paint job will still look as good as new. 

Flexibility

It’s easy to remove vinyl wraps, which means you can update your fleet if your brand gets a makeover. You can use wraps seasonally to advertise specials and deals to the community. 

Customizable

Fleet wraps are custom-made to fit your vehicles with your branding and mission. This allows you to step outside the traditional box of advertising mediums and explore your creativity. 

How Do Fleet Wraps Help My Business Compete with Big Brands?

Small businesses can use fleet wraps as leverage in the constant battle to get your message out there. They offer small businesses an opportunity to gain equal footing on the playing field. By targeting local customers effectively, you will reinforce community ties, expand your brand's reach, and grow your business.

Will Fleet Wraps Bring Small Businesses a Return on Investment?

Yes. Small businesses that use vinyl wraps as an advertising tool will see a large return on investment (ROI). With increased brand awareness, you will attract new customers, and build trust and credibility within the community. All of this will lead to increased revenue without the kind of recurring fees other advertising outlets charge. 

Are You Interested in Fleet Wraps for Your Small Business in Charlotte, Raleigh, or Winston-Salem Areas of NC?

If you own or run a small business in or around Charlotte, Winston-Salem, or Raleigh, North Carolina and are considering vinyl wraps for your fleet vehicles, contact us at Certified Install Wraps. Our designers will help you decide whether your fleet needs full or partial wraps and how best to advertise your branding on the sides of your business-owned vehicles.